It’s always fun to see how beauty trends evolve from year to year, and 2024 is set to see a mix of classic looks and viral statements. The red lip has made its way back to the forefront, as has blue eyeshadow. Carrying on from 2023, we’re seeing beauty trends inspired by foods like ‘strawberry’ and ‘martini’ makeup, as well as a continuation of monochromatic looks. Girly, coquettish makeup looks will also continue to trend this year, and natural-looking brows are here to stay. Take a look at nine 2024 makeup trends we’re totally obsessed with.
11 Makeup Essentials You’ll Need
1. e.l.f. Putty Blush
2. Tower 28 Shine On Milky Lip Jelly
3. L’Oréal True Match Lumi Glotion
4. e.l.f. Cookies ’n Dreams Shadow Stick in ‘Chill Zone’ Blue
5. Colourpop Blue Moon Eyeshadow Palette
6. Stila Glitter and Glow Liquid Eye Liner
7. Laura Mercier Matte Powder Blush in ‘Strawberry’
8. Maybelline Super Stay Liquid Lipstick in ‘Exhilarator’
9. M.A.C Lustre Lipstick in ‘Pink’
10. Anastasia Beverly Hills DIPBROW Gel
11. wet n wild Colour Icon Cream Eyeshadow in ‘Green’
9 2024 Makeup Trends
1. Strawberry Makeup
Last summer, Hailey Bieber went viral with her ‘strawberry girl’ makeup, and it’s set to continue as one of the top trends for 2024. Drawing inspiration from the summery fruit, and highlighting strawberry flavoured and scented products, the strawberry makeup trend is easy to recreate. Featuring dewy skin, flushed cheeks, and glossy lips, you’ll need products like a pink cream blush, a peachy cream highlighter, and a tinted lip gloss.
2. All Over Glow
We saw frosty 90’s eyeshadow make its comeback over the past couple of years, and now, the frosty, dewy look is extending down to the cheekbones, nose, and collarbone. This look started gaining popularity thanks to summer 2023’s mermaidcore trend, and it doesn’t seem to be going anywhere anytime soon. You’ll need a highlighter like the L’Oréal Lumi Glow Boosting Drops to create the all-over dewy look.
3. Blue-Toned Makeup
Blue is back and it’s going to be everywhere in 2024. And since there are so many shades of blue to choose from (from icy blues to electric blues to navy blues), it’s a trend that works for everyone. Adding a pop of colour to a more minimal look is a great way to make a statement, and blue is the perfect shade to make your mark. If you’re deep in the blue eyeshadow aesthetic, a light, shimmery shadow like M.A.C’s Tilt (Frost) Eyeshadow is ideal for a more subtle effect, or you can go bolder with a cream multi-stick. You can also opt for a blue liner like the wet n wild Eye Liner Pencil in ‘Sapphire and Ice’.
4. Douyin-Inspired Makeup
Douyin-inspired makeup is a popular Chinese makeup style that features shimmery eye shadow, pigmented pink blush, and blurred lips. Douyin makeup also really emphasizes the lashes by styling them in clusters, making them look more dramatic. Since it’s a minimalist, skin-first style, you’ll need a sheer base like the Maybelline Dream Fresh BB Cream, and since glitter is the star of this trend, you’ll need a glittery eyeshadow or eyeliner. As for blush, don’t be scared to go bold. Rather than blending it into contour, the Douyin trend is to place the blush at the apple of the cheek so it’s almost reaching the bottom of the eye.
5. Red Lips
Red lips are one of the most classic makeup looks, but while minimalist, nude lippies have taken centre stage the past few years, lately, we’ve been seeing red lips everywhere. It’s a bold and sexy statement that’s incredibly versatile. It works just as well with jeans and a white tee as it does with a little black dress, and looks as beautiful during the winter holiday season as it does with a tan.
6. Martini Makeup
Martini makeup combines green, champagne, emerald, and olive in a shimmering eyeshadow look inspired by the classic cocktail. Pair it with a deep red blush or lip shade for the perfect combo. This look is all about channeling the sophistication of a martini, with a bit of drama. Reflective eyeshadows are glamorous and perfect for special occasions, plus you’ll also want a dewy, luminous base for this look. Use products like the Julep Cream to Powder Eyeshadow Stick, the L’Oréal True Match Lumi Glotion and the e.l.f. Putty Blush in ‘Caribbean’.
7. Monochromatic
Monochromatic makeup features an overall colour mood, with a subtle shift in tones between the lips, eyes, and face. The strawberry makeup trend and latte makeup trend are perfect examples of this. This trend allows you to use hybrid products like a cheek and lip multistick, and achieve different shades through application. For instance, maybe you’ll use a lighter hand for your blush to create a soft, glowy pink cheek, while going stronger on the lips.
8. Natural-Looking Brows
Brow trends come and go, and while we’ve seen everything from skinny brows of the early 2000s to ultra feathery brows of 2019, 2024 will see a shift towards soft, beautifully groomed brows. People want brows that appear untouched, offering a natural look that subtly highlights the eyes. They’re brushed into shape, but not over-groomed, and pair perfectly with everything from a “clean girl” workout aesthetic to more polished looks.
9. Blurred Lips
Another lip trend that’s on the rise for 2024 is matte lipstick and blurred lips. In contrast to a super bright, defined lip, blurred lips give off a soft, subtle, French-girl aesthetic. We’ll be seeing lots of blurred matte lip trends in romantic shades such as variations of pinks and reds. To get a blurred-out lip, apply matte lipstick to the inner part of your lips with a fluffy brush and gently continue blending it in the centre and outward of the lips. You can also use your finger to get the blurring effect by lightly tapping lipstick on your lips.
2024 makeup trends are fun, girly, and can be personalized to your true style. Try them out everywhere from casual brunches with friends to glam events with your honey.
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