Older women are often left out of the beauty conversation, which is ironic seeing that the whole goal of the beauty industry is to promote products and treatments that promise youthful skin. It seems the industry is almost completely ignoring their main target market. Because of this, older women are often left to their own devices when it comes to applying makeup. If you’re feeling lost, we’ve rounded up our favourite products and makeup tips for older women so you can feel confident and beautiful every single day!
5 Makeup Must-Haves for Older Women
1. Clinique Beyond Perfecting Foundation + Concealer
A liquid foundation and concealer duo that adds hydration to dry skin. It’s super lightweight yet buildable so you can create your ideal coverage.
2. ILIA Multi-Stick
Cream blush is preferable for mature skin as it tends to be drier, losing moisture as you age. This blush doubles as a lipstick, providing a soft flush of colour to your cheeks and lips.
3. Laura Mercier Caviar Stick Eyeshadow
This creamy eyeshadow stick is easy to apply, gliding seamlessly onto the lids. It comes in a range of highly pigmented shades that you can use to blend, line, fill or define. It stays put all day and won’t creep into fine lines.
4. Anastasia Beverley Hills Brow Wiz
Don’t neglect your eyebrows! Hair tends to thin and lighten with age, and since your brows frame your face, it’s important to keep them full and defined. This brow pencil is ultra slim and ideal for outlining and detailing your brows. It mimics natural hair and glides on effortlessly so you can add as much or as little as you need.
5. Tatcha Luminous Dewy Skin Mist
Make sure you’re using a setting spray to finish off your look. This one holds everything in place, while infusing the skin with hydration. Apply it before you put on your makeup for super smooth application, and take it with you for easy touch-ups on the go!
5 Makeup Tips and Hacks for Older Women
1. Wear Sunscreen Everyday
While you should implement this your entire life, sunscreen is incredibly important for aging skin. The sooner you start the better, but it’s never too late. Wear sunscreen under your makeup everyday, whether it’s sunny or cloudy outside and whether you’ll be spending the day inside or outside. Sunscreen should be part of your everyday skincare routine, no matter what, even in the winter.
2. Avoid Using Too Much Foundation
Mature skin tends to be on the drier side and has more fine lines, so you’ll want to stay away from heavier foundations that settle into crevices. You also may not need to use it on your entire face if you don’t need a ton of coverage. Opt for a hydrating foundation and only use it on areas where you need a little extra coverage for blemishes and pigmentation.
3. Try Cream and Liquid Products
Cream or liquid foundations and cream blushes and bronzers can be a game-changer for mature skin. Powder can settle in fine lines and emphasize wrinkles, specifically around your eye area. Skin also tends to get drier as you mature, so cream products will provide your skin with more moisture. Plus, a little goes a long way with cream formulas and you can often use them interchangeably on the lips, cheeks and eyes.
4. Look for Skin-Plumping Ingredients
As we age, the production of collagen on our skin slows down, and things like sun damage and environmental stressors lead to a lack of moisture in the skin. This can leave mature skin dry and sagging. To combat this, look for primers, foundations and concealers with skin-plumping ingredients like hyaluronic acid, vitamin C and antioxidants. This will add a youthful boost to your skin and feed your complexion with the right ingredients.
5. Play with Brighter Colours
Darker shades can dull out to mature skin. Shades like peach, orange and soft pink add brightness to your makeup look, specifically with your cheek, eyeshadow and lip products. They’ll bring a youthful appearance to your look, just make sure to apply them with a lighter hand.
3 Makeup Tutorials for Older Women
1. The Facelift Makeup | Best Tips for Older Women | Dominique Sachse
Follow these makeup application tips to make your skin look more youthful! She goes over makeup do’s and don’ts so you know exactly how to apply products for mature skin. You can use the power of makeup to change the shape of your face and create lift in areas that have naturally downturned or sagged over the years. She uses products like the NARS Soft Matte Complete Concealer, the Smashbox Step-by-Step Contour Kit and the NARS Velvet Matte Lip Pencil.
2. How I Do Makeup on Mature Skin | Hindash
In this tutorial, makeup guru, Hindash, shows you his best tips and techniques for applying makeup on mature skin. He claims it’s his most requested video ever, which says a lot about how there needs to be more older women in the beauty space! Follow his step-by-step tips from skincare to foundation to enhance what you have and perfect what you were born with! He uses products like the Charlotte Tilbury Beauty Light Wand Spotlight, the Anastasia Beverley Hills Clear Brow Gel and the Lancôme Hypnôse Drama Mascara.
3. Makeup on Mature Skin…Transforming My Mom! | Brittanybearmakeup
Watch as this beauty Youtuber does her mom’s makeup, while sharing all her tips for applying makeup on mature skin. It’s more of a glam look so it’s perfect if you want a makeup look for nights out or events. She recommends products like the e.l.f. Poreless Putty Primer, the L’Oréal Infallible 24 Hour Pro Glow Foundation and the MAC Prep and Prime Fix Plus Setting Spray.
These makeup tips and products are must-knows for older women! They’ll help you look youthful and fabulous day and night.
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